Film Lighting: Different Lighting Techniques for Different Shots
One of the most crucial aspects of filmmaking is the lighting. It can make or break the entire production. Proper film lighting brightens the stage while enhancing visuals and guiding the viewer’s attention. Understanding the various lighting techniques available to...
How To Film With A Drone: A Beginner’s Guide
Aerial drone videography has recently exploded onto the scene, captivating audiences with stunning footage. With drones becoming more accessible and user-friendly, amateur and professional filmmakers alike are able to capture breathtaking aerial footage and photos...
Film Studies: Where To Start
Are you passionate about movies or find yourself captivated by the artistry of films, new and old? If you’ve ever been interested in becoming part of the production process, film studies may be right for you! Whether you dream of being a director, a film critic, or...
How To Film Videos for YouTube: Gear, Software, and Film Tips
In an age where digital content reigns supreme, YouTube has emerged not only as an entertainment platform but also as a crucial marketing lever for companies and a creative outlet for individuals. With its ability to reach wide audiences, the quality of video content...
How To Produce A Short Film: A Beginner’s Guide
The world of filmmaking is vast and varied, ranging from massive blockbuster movies to more personalized narratives told through short films. Here at Avalanche Studios, a video production agency nestled in the stunning vistas of Sandy, UT, we have a passion for...
How To Use a Light Meter For Film 101
At Avalanche Studios in Sandy, UT, we appreciate the craft and technology behind filmmaking. We understand that an essential tool in a filmmaker's arsenal is the light meter. For film students, new filmmakers, and businesses stepping into the dynamic world of film,...
2D vs 3D Animation: A Guide for Film Enthusiasts and Aspiring Animators
Many of us have fond memories of watching classic films and TV series, such as the commercial adventures of Tom and Jerry, the fairy tale of Cinderella, and the notable episodes of Mickey Mouse. What set these apart from other films and shows at the time was the...
How To Make Motion Graphics: A Beginner’s Guide
From Instagram reels to informative videos to TikTok ads, there’s no doubt that we are a digital-focused culture. Video, especially, is the prime method of communication in this day and age. Research shows that 73% of people prefer to watch short videos to learn about...
Mastering the Art of Commercial TV Advertisement: A Comprehensive Guide for Beginners
TV commercial advertising is a gold mine for brands who need to position themselves in front of their target audience. With Americans spending an average of 5 ½ hours watching broadcast or cable television daily, presenting engaging commercials is the way to go if you...
A Brief History of TV Commercials: From the First TV Commercial to Today
TV Commercials have shaped our culture for decades. Whether it’s Coca-Cola’s “Share a Coke” Campaign or Budweiser’s “Wassup” commercial, everyone has a list of memorable TV ads that have stuck with them for years. Since the mid-20th century, TV ads have made people...
A Beginner’s Guide to Pre-Production in Film
Pre-production is what starts the evolution of a film concept on paper becoming a blockbuster hit in theatres. There are countless moving parts involved in pre-production, ranging from the breakdown of the script to hiring a stellar film crew, among other vital tasks....
What Is A Location Scout? Our Comprehensive Guide
Are you exhilarated by the experience of traversing new territories? Have you always wanted to travel around the world? If you answered yes to these questions, location scouting could be the ideal career choice for you. However, there are a couple of misconceptions...
What Does a Sound Designer Do in Film? Here’s What You Need to Know
What would Lord of the Rings be without the Ringwraiths’ high-pitched screech or the striking symphony scores throughout the film’s storyline? This is what sound designers can add to a creative project. While the role of a sound designer is often behind the scenes,...
How to Film And Edit a Music Video: A Step-By-Step Guide
What is a song without the music video to go with it? Over the years, the music industry has recognized the importance of music video production and how it impacts the success of an artist’s song. When viewers watch a music video, they’re able to relate to the singer...
Script Writing for Film: A Complete Guide
The start of any hit movie starts with an outstanding script. From writing the logline to editing the final draft, scriptwriters have a tough job when it comes to creating a film’s screenplay. However, we’re here to break down what scriptwriting is and how you can...
The Ultimate Beginner’s Guide to Post-Production in Film
Avatar: The Way of Water, Avengers: Endgame, Jurassic Park, and The Lord of The Rings—what do all of these films have in common? The filmmakers expertly leveraged the innovation of post-production to create world-famous movies beloved by thousands of fans worldwide. ...
A Guidebook to Sound Design: What It Is and How It Works
A creative production involves countless moving parts: beautiful visuals, a talented cast, a committed film crew, and, of course, a stellar soundtrack. The sounds of film and TV include anything from witty dialogue, to heart-wrenching music, to perfectly timed sound...
How To Become a Videographer: 4 Proven Steps
Videography is a booming industry in today’s world. Businesses and individuals are constantly seeking ways to visually captivate their audience, and videography is proving to do just that. What better way to make a brand stand out than to craft a one-of-a-kind video...