How Much Does it Cost to Produce & Distribute a Commercial?
Wondering how much does a commercial costs? The average cost for a 30-second ad spot on local TV can range from $1,000 to over $50,000, depending on factors like production quality, talent fees, and airtime rates. When determining the total cost of a commercial, it’s...
How to Write a Vibrant Screenplay For Animation
Animation brings the impossible to life. Whether you’re crafting a whimsical world, an emotional journey, or an action-packed fantasy, writing for animation is a unique blend of imaginative freedom and structured storytelling, but how do you turn that brilliant idea...
What is a Film Editor & What Do They Do?
In the world of filmmaking, editing is where the magic truly happens. A film editor plays a crucial role in shaping a movie’s final form, transforming raw footage into a compelling and cohesive story, but what is a film editor, and what does a film editor do? Let’s...
The History of Sundance Film Festival: From Robert Redford to Today
What started as a small festival founded by Robert Redford to support independent filmmakers has grown into one of the most influential film festivals in the world. The Sundance Film Festival has not only launched the careers of groundbreaking directors but has also...
How to Make a Persuasive Promotional Video: 8 Steps
Videos do more than tell a story; they make people remember your message. Businesses use them to connect with their audience in a way that static text and images can't—but getting people to simply watch a video isn't enough. The real challenge is persuading them to...
Where in Utah Was Kevin Costner’s Horizon Filmed? A Roadtrip Through Iconic Locations
From the rugged desert-like landscapes of Moab to the lush scenery surrounding the Colorado River, Southern Utah has served as a backdrop for hundreds of movies over the years. Western films, in particular, have featured Utah’s red rocks and diverse geography as a...
TV Advertising Effectiveness: Does it Still Work?
In a world dominated by digital marketing and social media ads, you might wonder if traditional TV advertising still holds its ground. The short answer? Absolutely. TV advertising remains one of the most powerful tools for building brand awareness, creating emotional...
6 Sundance Award-Winning Movies to Add to Your Watch List
The Sundance Film Festival is a mecca for independent filmmakers, showcasing some of the most groundbreaking and thought-provoking films of the year. Founded in 1978 by Robert Redford, Sundance has evolved into one of the most prestigious film festivals in the world,...
Text-Based Editing in Video Production
In the ever-evolving world of video production, innovations in editing software continue to shape how creators approach their projects. One of the most groundbreaking advancements in recent years is text-based video editing. This method streamlines the editing process...
7 Movies Filmed in Salt Lake City: High School Musical & More
7 Movies Filmed in Salt Lake City: High School Musical & More Utah has long been known as the place to film blockbuster movies, especially in the state’s capital, Salt Lake City. From teenage hits like High School Musical to emerging horror classics like...
Top 5 Independent Film Production Companies in the US
Independent filmmaking has long been the heartbeat of creative storytelling, bringing fresh perspectives, bold narratives, and innovative visuals to the screen. Unlike major Hollywood studios, independent film production companies thrive on artistic freedom, pushing...
The 30-Year Journey of Avalanche Studios: Dave Lindsay on Creatives Grab Coffee
In a recent episode of Creatives Grab Coffee, Dave Lindsay, the founder of Avalanche Studios, shared the remarkable story behind our Utah-based video production company with the teams at CGC and Lapse Productions. Founded in 2000, Avalanche Studios has grown from a...
7 Best Law Firm Ads & What You Can Learn From Them
In today’s competitive legal market, standing out as a law firm requires more than just experience and results—it demands creativity, authenticity, and a strategic approach to commercial advertising. The best law firm ads don’t just promote services; they tell...
Production Companies vs. Video Production Studios
Have you ever wondered the difference between a production company and a video production studio? These terms are often used interchangeably, but they serve distinct purposes in the content creation process. Understanding the nuances between a production house vs....
Peeking Behind the Curtain: What is a Film Studio?
Film studios are often synonymous with the glamor of Hollywood and the magic of cinema, but beyond the glitz, what is a film studio, really? For filmmakers and creatives, a film studio is more than just a location; it’s the foundation where stories come to life. These...
Top 5 Film Schools in Utah: A Guide for Creatives
Utah’s film industry is thriving, with stunning landscapes and vibrant film communities that have made the state a sought-after location for filmmakers. Aspiring creatives looking to build a career in film have some excellent film schools in Utah that provide the...
Horror Movies Filmed in Utah: From Hereditary to Midsommar
Utah is often associated with breathtaking national parks, red rock canyons, and serene mountain vistas that are the backdrop for some of your favorite blockbuster hits and cheesy Hallmark holiday films. However, these exact locations have also hosted some of the most...
Christmas Movies Filmed in Utah: Hallmark & More
It’s that time of year again—snow is falling, Christmas trees are being picked out, holiday music fills every store you step into, and, of course, the inevitable binge of Christmas movies begins. Whether you’re drawn to Hallmark movies with their familiar storylines...