Why Use Videos For Internal Communications Within Your Company?

8 Game-Changing Benefits of Internal Communication Videos

Videos are an incredibly versatile tool for internal communication, offering a format that can be easily adapted to various types of messaging. Whether you’re introducing new company policies, sharing safety protocols with employees, conducting training sessions, or detailing updates from leadership, videos provide a way to communicate that is engaging and scalable. Here are 8 ways that using videos for internal communications will change the way you do business:

1. Engaging and Captivating Content

One of the most compelling reasons to use video for internal communications is the medium’s ability to capture and hold attention. Unlike lengthy emails or static presentations, videos combine visuals, sound, and narrative to create a multisensory experience. This makes it easier to communicate complex ideas, instructions, or updates in a way that is both engaging and easy to understand. Internal communication videos can take the form of onboarding videos, explainer videos, company updates, and much more.

Videos can also be more memorable. Studies show that people retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text format. This makes videos an ideal medium for internal communications where the goal is often to ensure that employees fully understand and remember key messages.

2. Improved Information Retention

Another key reason why video is so effective for internal communications is its ability to enhance information retention. When employees are presented with information in a video format, they are more likely to remember and recall that information later. This is particularly important for training videos, safety protocols, or any other critical information that employees need to retain over time.

The combination of visual and auditory elements in video appeals to different learning styles, making it more likely that all employees, regardless of how they learn best, will absorb the content. Additionally, the ability to pause, rewind, and rewatch videos allows employees to engage with the content at their own pace, further enhancing retention.

3. Consistency in Messaging

Consistency in messaging is crucial for maintaining a unified company culture and ensuring that all employees receive the same information. Written communications can often be misinterpreted or diluted as they pass through different channels, but video helps to eliminate these inconsistencies.

When you use video for internal communications, you can ensure that every employee receives the same message, delivered in the same tone and context. This is particularly beneficial for companies with a distributed workforce, as it helps to maintain a consistent company culture across different locations and teams. By using video, you can be confident that your message is conveyed accurately and effectively, regardless of where your employees are located.

4. Flexibility and Accessibility

Internal communication videos offer flexibility and accessibility. Videos can be easily distributed across various platforms, including company intranets, emails, or even mobile apps, making it easy for employees to access the content whenever they need it. This is particularly valuable for remote teams or employees who work in different time zones.

Moreover, videos can be watched on-demand, allowing employees to engage with the content at their convenience. The flexibility of using video for internal communication ensures that important messages reach employees in a way that fits into their schedules, leading to better engagement and higher levels of understanding.

5. Strengthening Company Culture

Internal communication videos are also an excellent branding tool for strengthening company culture. Videos allow leadership to communicate directly with employees, sharing the company’s vision, values, and goals in a more personal and engaging way. This direct communication helps to build trust and fosters a sense of connection between employees and leadership.

Additionally, videos can be used to highlight employee achievements, celebrate milestones, or share success stories. These types of videos not only boost morale but also reinforce the company’s values and culture, helping to create a more cohesive and motivated workforce.

6. Time and Cost Efficiency

While creating videos may seem time-consuming or expensive, it can actually be more efficient in the long run. Videos can streamline communication by reducing the need for lengthy meetings, emails, or training sessions. Once a video is created, it can be used and reused multiple times, saving time and resources.

Professionally crafted corporate videos also demonstrate the company’s commitment to its employees’ success. For example, onboarding videos can be used to train new employees, ensuring they all receive the same high-quality training experience. Similarly, videos for internal announcements or policy updates can quickly reach all employees without the need for individual meetings or lengthy written communications.

7. Measurable Impact and Feedback

One key benefit of using videos for internal communications is the ability to measure their impact. Most video platforms offer analytics that allow you to track how many employees watched the video, how much of the video they watched, and even which parts they rewatched. This data provides valuable insights into the effectiveness of your communication efforts and helps you refine future videos to better meet your team’s needs.

Additionally, videos can be interactive, allowing employees to provide feedback directly within the video. This immediate feedback loop ensures that employees’ voices are heard and can help you address any concerns or questions more quickly and effectively.

8. Enhancing Remote Work Communication

In the era of remote work, maintaining effective communication with employees is more challenging than ever. Internal communication videos can bridge the gap, providing a more personal and engaging way to stay connected with remote teams. Videos can replicate the experience of in-person meetings, allowing employees to see and hear from leadership in a way that written communication simply can’t match.

Moreover, videos can help remote employees feel more connected to the company culture, as they can see and hear about company news, events, and updates in a more engaging format. This is especially important for maintaining a sense of belonging and alignment with the company’s goals and values.

If you’re wondering why you should use videos for internal communications, consider the overarching impact that a well-crafted video can have on your organization. From onboarding new employees to keeping remote teams engaged, internal communication videos offer a flexible, engaging, and effective way to communicate with your team. Embrace the future of internal communication by integrating video into your strategy, and see how it can transform the way your company communicates.

Enhance Your Company From Within with Professional Internal Communications Videos

Incorporating internal communication videos into your company’s communication strategy is not just a trend—it’s a powerful tool for enhancing engagement, improving information retention, and fostering a strong company culture. As the workplace continues to evolve, video will play an increasingly important role in keeping teams connected, informed, and aligned with company goals. 

Partner with a professional production company like Avalanche Studios to create a valuable resource that will benefit your brand for years to come. Contact us for a quote today and take the first step toward professionally made internal communication videos that will bring your team instant success.