How To Make A Training Video For Your Business

Training videos offer several advantages over traditional training methods. They ensure consistency by providing every employee with the same information, reducing the chances of miscommunication. Additionally, videos are highly accessible, allowing the possibility for employees to access training materials digitally at their convenience. According to a study published to the National Center for Biotechnology Information (NCBI), videos’ visual and audio content can work together to create a more dynamic learning environment that is more suited to all types of learners than just text-based resources. Finally, training videos are cost-effective, as they can be reused multiple times without incurring additional expenses.

Creating training videos involves several key steps. A professional production crew consists of a director, camera operators, and various film professionals, but you can record training videos on your own. Here are 5 easy steps to help you get started:

Step 1: Define Your Objectives & Plan Your Content

Before filming, define the video’s goals and target audience to ensure it meets its purpose. When organizing how to create a training video, it’s important to plan by outlining topics, breaking information down into manageable segments, and creating a storyboard to visualize the flow of the video.

Step 2: Write Your Script

A well-written script is the backbone of a successful training video. It guarantees the information is presented clearly and concisely. When writing your script, use simple language, keep sentences short and to the point, and remember to include prompts for visual aids or on-screen text that can help reinforce the material.

Step 3: Choose the Right Format

Training videos can take various forms, such as instructional videos, demonstrations, webinars, and animations. Instructional videos provide step-by-step guides on how to perform specific tasks, while demonstrations show a process or technique in action. Webinars, whether live or recorded, feature an expert explaining a topic, and animations can simplify complex concepts visually. Choose the format that best suits your content and audience.

Step 4: Assemble Your Equipment & Record Your Video

The secret of how to record training videos that deliver results is high-quality equipment. At a minimum, you will need a good camera, proper lighting, and editing equipment. Professional cameras offer better video and audio quality, and might be worth the expense for your training videos. The best cameras are those with high-definition or even 4K resolution filming. Canyon, Nikon, and Sony are highly trusted brands with products catering to a range of budgets. Clear audio is crucial for an effective training video, so an external microphone like a shotgun microphone is ideal as opposed to using your camera’s microphone.

When recording, make sure the environment is quiet and secluded. Set up your equipment strategically to record the best audio and visuals. Recite your script clearly and at a moderate pace, using body language to convey enthusiasm and keep the trainee engaged. Don’t be afraid to record multiple takes to get the best result, but your pre-production planning should minimize mishaps.

Step 5: Edit Your Video

Editing is where your raw footage is transformed into a polished product. During editing, you can trim unnecessary parts to keep the video concise, add transitions, graphics, and text to enhance understanding, and include background music or sound effects to make the video more engaging. Professional editing software offers a range of features to enhance your video. But it can also be complex to use. This is where hiring a professional can make a significant difference.

Creating high-quality training videos can be a complex and time-consuming process. Hiring a professional video production company can provide several benefits. Professionals who are experienced in corporate videos will have the skills and experience to produce high-quality videos that effectively convey your brand’s message. Professional companies have access to top-tier cameras, lighting, and sound equipment, ensuring your video looks and sounds professional. 

Hiring an experienced professional can streamline the production process, saving you time and effort. A professional team can offer valuable creative input, helping to craft a compelling narrative that engages your employees for years to come. Investing in professional training video production is a strategic move that can yield significant returns in employee performance and business growth. Contact Avalanche Studios today for a free quote and begin creating impactful training videos that will elevate your business to new heights.