What is a Brand Video? How To Make Expert Brand Videos For Your Business

A brand video serves as a simple reminder of the company and an incentive for viewers to recall it in the future. It does not advertise a sale or entice viewers to buy. Branded videos are instrumental in connecting with consumers on a deeper level. They humanize the brand, making it more relatable and memorable. According to recent statistics, 78% of marketers have seen video content boost sales in noticeable ways.

Effective brand videos start with thorough planning. First, you must define your goals and establish clear objectives. With brand videos, you can increase brand awareness, drive sales, and build trust to keep your company at the forefront of your audience’s minds. Next, you’ll want to ensure you have a firm understanding of your audience. Identify their interests, pain points, and preferences before tailoring your video to connect with them. Once you’ve determined who your message is for, you can develop a core message that is clear, concise, and aligned with your brand’s values. With your core message in mind, you can choose from the multitude of formats available for your brand video, such as testimonials, behind-the-scenes clips, or branded corporate videos. Storyboard your ideas to organize scenes and plan shots to ensure a cohesive visual flow. Also, create a compelling script with a strong opening to grab viewers’ attention and a memorable closing to leave a lasting impression. Finally, examine your budget, planning for necessary equipment, locations, actors, and crew to tailor your plan and align your vision creatively and financially.

Now that your video is planned, it is time to make it happen. Before your video can draw in viewers, you must acquire the necessary tools, scout your shooting locations, put together a crew, and shoot, edit, and produce it. Professional cameras, lighting microphones, and editing software may be required, depending on your budget. Choose locations that will heighten the visual appeal and fit in with your story. Consider different techniques and whether your video calls for a closed set or a sweeping aerial shot to better illustrate your company’s individual personality. Your team will need a director, camera operators, sound technicians, actors, and video editors to bring your idea to reality.

The commitment required to create a quality brand video has proven worth the effort. Over 90% of businesses find success and see increased ROI from the addition of videos in their marketing efforts. With the possibility of launching their business into a new realm of success, many companies choose to hire a professional video production company to create valuable content for their consumers.

In the U.S., there are over 244.4 million digital video viewers online. In our technological world, there’s a greater chance, now more than ever, to connect with and grow your audience. Many people are curious about how to create a brand video that stands out amongst the others. Follow these 4 guidelines to create brand videos that reach your audience more organically:

1. Tell a Compelling Story: Use storytelling to evoke and create connections. Make your brand the hero of a relatable story that will resonate with your audience.
2. Be Authentic: Authenticity builds trust. Avoid overly scripted or staged scenarios and stay true to your brand’s real experiences.
3. Focus on Quality: High production quality reflects well on your brand. Invest in a production company that uses top-quality equipment and professional edits for a polished final product.
4. Include a Call-to-Action: Encourage viewers to take the next step, whether it’s visiting your website, following your social media, or making a purchase.

By following this easy approach, you can create brand videos that not only capture attention but also build meaningful connections with your audience. With over 230 million U.S. viewers consuming videos on YouTube alone, there is a tremendous opportunity to grow your brand through engaging, high-quality content. Investing in a professional video production company can elevate your brand’s message, ensuring it resonates authentically and powerfully. Start telling your brand’s story today, and watch as your audience grows and your business thrives.

While the steps to create a brand video might seem straightforward, executing them to perfection requires expertise and experience. Professional production companies have the skills and knowledge to generate high-quality videos that effectively convey your brand’s message. They also have access to professional-quality equipment such as cameras, lighting, and sound equipment to ensure your video looks and sounds professional. Professionals can offer creative input and direction, helping to craft a compelling narrative that resonates with your audience. Furthermore, expert editing can make a significant difference in the final product. With seamless transitions, professional graphics, and polished finishes, a professional team can streamline the production process, ensuring your video is completed on time and within budget. 

Your company has a unique story. This story is what makes your brand distinct and is an excellent way to connect with your audience on a personal level. Tell your story, being transparent about your goals and dreams for the future. Show your company’s authenticity with a relatable story of how your brand began and what it stands for. Your brand story is an autobiographic vision of your journey, allowing clients to connect with your company on a personal level. By the end of the video, they should feel closer to your brand and relate to your values.

Your video should go through multiple stages of editing as you critically review the content and make necessary revisions to ensure it meets your goals and quality standards. Branded video content goes beyond traditional advertising by integrating your brand into content that provides value to the viewer. This can include educational videos, entertaining stories, or informative documentaries that subtly incorporate your brand’s message. The aim is to engage viewers organically through video commercials and content, making them feel less like they’re being sold to. 

Creating compelling, high-quality brand videos is essential for business recognition and growth in the competitive world of digital marketing. Branded videos offer a unique opportunity to connect with your audience on a deeper level, fostering trust and loyalty.

Avalanche Studios is your professional video production partner, ready to help you elevate your brand’s message. Our team utilizes top-tier equipment and cutting-edge techniques to ensure your video looks and sounds professional, engaging viewers and driving them to take action. By choosing Avalanche Studios, you can focus on your growing business while we handle the intricacies of video production. Get a quote for your viral brand video from Avalanche Studios today!