7 Best Law Firm Ads & What You Can Learn From Them

1. Mike Morse Law Firm’s 2021 Super Bowl Commercial

Taking viewers back to the 1920s, Mike Morse’s office created a silent-film commercial for the 2021 Super Bowl that promoted his ability to chase down justice and handle his clients’ cases with full attention from the start.

Featuring a masked man in a nod to COVID-19 precautions, Mike Morse himself runs through the city, helping fellow citizens, from catching a runaway dog to returning a dropped wallet to its owner. Without a single word of dialogue, this simple ad captures the essence of the Mike Morse Law Firm—dedicated to the people, justice, and attentive service.

Insider Tip: Mike Morse Law Firm isn’t afraid to step outside the box regarding advertisements. They understand the power of creativity and media, especially for a modern audience constantly bombarded with information. How can you leverage out-of-the-box thinking for your law firm’s ad campaigns? Utilize unique storytelling in your next commercial to share your mission and values as a law firm.

2. Trolman, Glaser & Lichtman 2010 Power Outage Commercial

When it comes to ads, humor always creates a memorable viewing experience—no matter what product or service you offer. One wouldn’t expect humor to pair well with a personal injury law firm, but Trolman, Glaser & Lichtman from New York made it work, promoting something that’s not very funny when it happens.

This dramatized ad features a depressed man whose PlayStation game was abruptly interrupted due to a power outage. Viewers can’t help but laugh at the man’s “tragedy” while simultaneously relating to it somehow. In the end, a narrator urges viewers to contact the personal injury law firm—that is, only if they’ve been legitimately injured. Sorry, viewers—a power outage interrupting your favorite movie doesn’t quite qualify as an actual injury that Trolman, Glaser & Lichtman can assist with.

Insider Tip: Go the unexpected route and use humor in your next law firm ad. Not only does this draw in viewers, but it makes them remember your firm long after the ad ends. A clever laugh might just be the thing that sets your practice apart from the competition. Viewers expect a serious advertisement for a more professional offering, but surprise them with something unexpected—humor, creativity, or a relatable twist. Not only will this capture their attention, but it will also leave a lasting impression, making your law firm memorable in a crowded market.

3. Reaves Law Firm 2022 Super Bowl Ad

This 2022 Super Bowl ad, featuring Henry E. Reaves of Reaves Law Firm, goes beyond showcasing its services—it delivers a powerful message about racial equality and the firm’s unwavering commitment to defending every individual, regardless of skin color or gender.

Taking a personal approach, Henry Reaves shares his perspective on Black men with locs—seeing them as doctors, lawyers, and kings—emphasizing his belief that they should be judged by their character rather than their hair or race. This belief extends to all genders, races, and income levels, reflecting the inclusive values at the heart of his message.

Insider Tip: Don’t limit yourself to merely promoting your legal services—use your ads to send a powerful message about racial equality, justice, or other pressing issues that reflect your law firm’s core values. How can you create a message that informs and resonates deeply with your potential clients on a personal level?

4. “The Hammer” 2019 Super Bowl Commercial

A fresh take on the modern superhero story, Isaacs & Isaacs Personal Injury Attorneys delivered an action-packed, slightly cheesy, yet undeniably memorable ad for the 2019 Super Bowl. The commercial compares insurance companies that buy people with small checks to evil supervillains attacking civilians. Fortunately, attorney Darryl Isaacs (co-founder of the law firm) swoops in to save the day, dressed as a superhero called “The Hammer.” Though some of the effects and acting in the commercial aren’t of the highest quality, they only add to the ad’s humor.

Insider Tip: Tell a story when creating an ad for your law firm. Whether it has hints of humor or a more serious tone, stories stick with viewers. Get creative in crafting a story that resonates with your audience, showcases your values, and leaves a lasting impression. A compelling narrative can turn a simple ad into a powerful connection with potential clients. Take the time to add special effects or fun music to spice up the ad even more.

5. Claims Direct 2013 Personal Injury Compensation Commercial 

Claims Direct used a catchy jingle to make its personal injury compensation commercial more memorable. Featuring a young lady who literally “falls off the corporate ladder,” this lighthearted, fun ad highlights how the company can help individuals receive the compensation they deserve. Even for viewers not seeking legal assistance, the catchy tune lingers long after the ad ends, leaving a lasting impression and boosting the company’s brand awareness.

Insider Tip: Can you add a jingle to your law firm’s ad to grab the audience’s attention and make it unforgettable? A memorable tune can stick in viewers’ minds, keeping your firm top-of-mind when they need legal help. Whether you add a tune to your commercial or not, focus on elevating brand awareness even more than offering your services to viewers.

6. Jamie Casino’s 2018 Super Bowl Ad

Jamie Casino’s 2018 law firm ad feels like a movie trailer, complete with montages of clips, stellar background music, and a powerful message that resonates with audiences. In a world where many injury lawyers use fear as a marketing tactic, this one-of-a-kind commercial is like a breath of fresh air for viewers, instilling trust and confidence in the man on the screen, Jamie Casino himself. As the protagonist in the ad, Jamie voices his frustration with other lawyers who manipulate potential clients into working with them—but he promises a different way of doing things.

How could you say no to a man who boldly smashes (literally and figuratively) through clichés and delivers his message with passion and authenticity? Jamie Casino doesn’t just talk the talk—he walks the walk, presenting himself as a champion for justice who genuinely cares about his clients. His ad, filled with dramatic flair and storytelling, captures attention not through fear but through hope and a commitment to fight for what’s right. It’s no wonder viewers are left inspired and compelled to trust him with their legal battles.

Insider Tip: Set your law firm apart from the competition and earn your audience’s trust without resorting to fear tactics like so many others do. In your advertisement, focus on positivity and what you can add to your potential client’s life. Focus on building an ad that emphasizes empathy, integrity, and a genuine commitment to achieving the best outcomes for your clients. You can create a reputation that inspires confidence and loyalty by showcasing your expertise and highlighting your dedication to guiding clients through challenging times with compassion. Trust is earned through transparency and understanding, not fear, and this approach will help you stand out in a crowded market.

7. Harris Personal Injury Lawyers 2019 Super Bowl Ad

In addition to humor, personal injury lawyers can use empathy and emotional appeal for an ad that resonates with audiences nationwide. This 2019 Super Bowl commercial from Harris Personal Injury Lawyers is a feel-good example of how to win the hearts of the people you want to work with. After speaking about the positive qualities of the people living in California, the ad shifts viewers’ attention to big, impersonal insurance companies that don’t care about the community and only see the people as numbers. Fortunately, Harris Personal Injury Lawyers ends the ad by highlighting how much they care about the local people and how they can help those in the community earn the compensation they deserve.

Insider Tip: Tug at the heartstrings of your audience and relate to them in a personal way through your law firm ads. Whether sharing a testimonial or showing clips of real clients getting the help they need, there are countless ways to show how much you care. Emphasize your personal injury law firm’s dedication to the local community by highlighting the positive impact you’ve made in the lives of your clients and neighbors. Showcasing your firm’s role as a trusted advocate and active participant in the community humanizes your brand. It builds a deeper connection with potential clients who value a lawyer who truly cares about where they live and work.

Make the Best Law Firm Ad With Avalanche Studios

Avalanche Studios is your trusted partner when creating impactful and memorable law firm advertisements. We provide full-service commercial production services, helping you make the perfect ad from start to finish. Our award-winning team knows how to craft high-quality, emotionally resonant ads that showcase your firm’s unique values and dedication to clients. Whether you’re looking to inspire trust, tell a compelling story, or set yourself apart from competitors, we have the expertise to bring your vision to life. Request a quote from our studio, and let us help you connect with your audience in an authentic, professional, and unforgettable way.